What Is SEO? Learn the Basics of Search Engine Optimization

Any time a search was performed, Google would return a page with 10 organic results, each in the same format. There would be no point to links if they didn’t direct searchers to something. Content is more than just words; it’s anything meant to be consumed by searchers — there’s video content, image content, and of course, text.

Repurpose existing content into multiple formats

SEO, or Search Engine Optimization, is a set of practices designed to improve the visibility and ranking of web pages in search engine results. It has a complex algorithm, which takes into account hundreds of ranking factors. They work together to determine the most useful and relevant results. Search engine optimization (SEO) is the process of improving your website’s visibility in organic (non-paid) search results on platforms like Google, Bing, and Yahoo. Use HTML heading tags to define the headings on your pages to make it easier for search engines and users to understand the structure of your pages. You can think up keywords on your own and look at Google’s search suggestions for inspiration.

• This directly impacts your SEO optimization service performance and helps your website attract organic traffic.
• Once you find keywords you want to rank for, you’ll need to find out how hard it will be by evaluating the competition.
• Optimizing your landing pages with keywords can improve your Google’s Quality Score and increase your site’s visibility.
• Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru – at enterprise level.
• You can then navigate to the «Referring Domains» tab to monitor new and lost backlinks over time.

Implementing SEO Tools for Data Analysis

Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration. You can then navigate to the «Referring Domains» tab to monitor new and lost backlinks over time.

For instance, the top results for “how to increase productivity in the workplace” contain a specific target keyword. Search engine algorithms help present more advanced search results for users based on the BHS Links purpose of their search. Also, if you have a Google Ads account, you can even check the pay-per-click for certain search terms. Those with high pay-per-click are usually harder to rank in organic search.

This guide will walk you through the essentials of SEO, covering its history, core concepts, and the techniques you need to boost your online presence. You’ll also discover the critical role search engine optimization plays in digital marketing and how it continues to evolve alongside advancements in AI and technology. Let’s start by understanding what Search engine optimization is all about.