What Is Off-Page SEO? How to Do It & Techniques to Try

Since this factor is really clear and straightforward, we don’t need a scenario-based example to depict what this means practically. The actual idea (rather a misconception) of link velocity is that growing your link profile faster over a shorter period will get your website to receive a penalty from Google. Whenever there are links built to your page, what you receive as a result is not just one link but a series of links pointing to your page in the form of a chain. Spiders like Googlebot crawl the entire internet on an infinite loop and links are what they use in order to jump from one page to another while discovering them.

If you run a local business, you probably already know that reviews are huge for local SEO. As we mentioned above, Google uses links to assess a site’s E-E-A-T. There are a lot of great brand tracking tools out there (like Google Alerts). Second, a lot of the people who see your videos will search for your brand on Google. This leads to more people talking about, covering, and writing about my brand online.

The web is for building relationships, expressing and sharing ideas, and helping each other with useful and helpful information. Explore Backlinko’s array of in-depth marketing guides covering topics like off-page SEO, technical SEO, inbound link building, and more. Elevate your digital marketing prowess and stay ahead in the ever-evolving landscape.

A Step-By-Step Process for Effective Off-Page SEO

Companies like Quartz,  The Times, and Mediaite covered the data as well, landing SparkToro links from all these gigantic websites. However, at the same time, it’s also worth noting that we don’t necessarily know how link attributes are perceived by Google on their end. And it means there can be scenarios when a no-follow link is valued equal or even more than a do-follow one based on some other external signals.

You can also speed up your social media content creation with Semrush’s «Turn link content into text» feature. Simply paste your URL, and generate compelling post copy with a link to your site or a recap of the page’s content. Publishing great content is an effective way to earn backlinks, gain media attention, and show E-E-A-T.

Additional Techniques

Identify the topics, content types, and publishers that generate the most engagement. Build a dedicated contest entry page on your website with content for SEO to improve its rankings. I recommend a 30-day giveaway period to maintain user interest while still giving people enough time to enter. With your off-page SEO strategy, you won’t just be hoping to gain backlinks—you’ll aim for links from high-quality sites. When they share your content, it can drive traffic and enhance your website’s credibility. Identify broken links on relevant websites in your niche and offer your content as a replacement.

Social Media

• These platforms can include your website, podcasts, and YouTube channels.
• Try it, book a demo, talk to us, any kind of CTA that they can use.
• Readers trust content more when they see it comes from a knowledgeable person.
• You need quality backlinks from authority sites in your niche if you want better search engine rankings.
• Alternatively, you can conduct your own research and provide valuable insights the way we did in our article on keywords and their impact on search rankings.

Linkparser is a Chrome extension that analyzes web pages for link-related data. It can extract and categorize all links on a page, highlighting nofollow, external, and internal links alongside the anchor text of specific links. Keywords— Make sure to target keywords with a high search volume without excessive competition (especially if your website is new). Aim for specific, long-tail keywords until you’re ready to tackle the more general ones. Local citations are mentions of your business and its contact information around the web.

The more quality links you have, the higher your website’s authority becomes. You can use content syndication to increase the reach of your best-performing blog posts. High-quality content is more likely to be shared and linked to by other websites.

Google is working on a new ranking signal (likely to come out in 2021) that prioritizes websites with positive user experiences. In spring 2020, Google unveiled Core Web Vitals, a common set of signals that they deem “critical” to all users’ web experiences. In the current digital BHS Links era, most of us rely on search engines if we want to find something. Whether it’s the location of a restaurant we want to visit, the nearest grocery store, or the next new phone launch, search engines (mostly Google!) are the answer to every question we might have.