Top 10 SEO Ranking Factors: How to Increase Google Ranking

It’s another factor decreasing your ranking because you weren’t diligent enough to remove it and it just plagues the website experience. If your website is about VPNs, the most important pages will likely be VPN reviews, the best VPNs for different purposes, free VPNs, and so forth. Linking to these pages predominantly can rank them on Google higher and ensure higher authority scores. We found that updating our reviews and analyses of VPNs, hosting providers, and SEO tools was quite beneficial. If a VPN offers 10,000 servers but your review still says it has 6,500 of them, guess what?

Simply put, you’ll need plenty of links to the page to rank it higher on Google. We prefer linking the most to our most important pages to boost them and make them appear in higher search results. It’s one of those things that come over time and is why many fail to rank better on Google.

• A study on website engagement found that visitors spend an average of just 54 seconds on a webpage.
• Explore the largest, fastest, and freshest backlink management tool.
• To rank higher on Google Maps (and the Local Pack) follow Google’s advice on how to improve your local ranking.
• Internal linking refers to adding hyperlinks within your website’s content that direct users to other relevant pages on your site.
• SEO Book’s Robots.txt generator makes it easy to create the robots.txt file that commands the search crawlers which pages on your site should be crawled and which ones are to be left out.

Strategy 4 – Fix and improve keywords

You can do this manually by entering your target keywords into Google (assuming incognito mode to prevent your personal search history from affecting the results). Alternatively, you can use specialized SEO tools that track your positions for the necessary keywords in just one click and show you additional data for ranking analysis. Among the most popular ones are SE Ranking Rank Tracker, SEO PowerSuite, and Spy SERP.

Some product queries are served by location to surface local suppliers. In 2018, BERT created waves in the SEO industry as a significant update for Google that was reported to impact about 10% of search queries at the time. This is part of the rank refining where Google will try to return the most SEO Anomaly relevant results to a query. It also allows Google to return results for queries with no previous record of searches.

How to track your search position in Databox?

Google My Business is a critical tool for enhancing local business visibility, especially as consumers increasingly rely on online searches to locate nearby services. Understanding your GMB ranking is key to improving visibility and attracting more customers. This article will guide you through the best tools and methods to monitor your local search performance. You can also use a keyword research tool to surface long-tail keywords where the keyword difficulty is manageable, yet the search volume is substantial enough to drive traffic. This simple process can help you improve page rankings, increase CTR, and get more traffic.

How to Track Your Keyword Rankings on Google

For example, top results for “Dentist in Dallas” are Google Business profiles. These landing pages explain how the different tools available in the Ahrefs dashboard works, helping to promote and sell its product. The SEO software has a top-level menu with important pages in the website header. Plus it built landing pages around its tools and educational resources the company offers.

Only when appropriate, use a relevant keyword you’re targeting to describe the image. That’s why adding alt attributes to images is part of our always up-to-date SEO checklist. Google wants “to rank results that have both great images and great content on the page” (per this post). Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose web hosting with IONOS and we’ll take care of the optimization of these elements for you.

Of course, even if you respond to a negative review, you may not be able to change that customer’s mind. But the way you respond to negative reviews could influence someone else’s decision about whether or not to do business with you. Your photos should be at least 720 pixels wide by 720 pixels tall and either a JPG or PNG file.

It is a free tool that identifies issues on your site and measures your site traffic and performance. With the free version of Link Explorer, you can research just 10 queries with 50 rows of data. For conducting a comprehensive research with unlimited queries, you need a Premium version starting at $99 a month. Offering a fast and effective solution for checking issues with both on page and technical SEO, this tool also provides useful recommendations on how to fix any problem it finds. From there, enter your URL, then tell Moz Pro how many pages you want it to crawl, which keywords you want to track, and any competitors you want to monitor. Combining DataPins with these additional steps turns your local business into a Map-Pack SEO powerhouse.

For example, one keyword that we rank #1 for is “Mobile SEO.” And this is a REALLY competitive keyword. Second, aim to create long-form content that comprehensively covers your target topic. But forming a comprehensive SEO strategy—and following the steps in this guide—can help you rank higher on Google. And maybe, down the road, you’ll decide to purchase some paid ads to highlight a specific product or service.