The 17 Most Important SEO Tips for Higher Rankings

So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush. Honestly, I find myself going back and forth between these two tools from time to time. But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs.

Best for Technical SEO

Once you’ve found a good head term and perused the filters, take a look at the SERPs. I’d recommend going several filters deep so you can get an approximation of a long-tail keyword. That’s good news — but later down below, I see that Google has included a “What to read” search feature. If I were trying to start an SEO strategy in 2024, my first step would be to look for my company’s head term on Google. Boost your website performance with this free 3-part starter pack.

Google Business Profile (GBP) Optimization

Even if you are doing a few hours of SEO a week, make an effort to do some keyword research for each article. Find ways to insert relevant and high-performing keywords into your content, and optimize your tags before you publish. They start making content without ever thinking about SEO, which is a mistake in the long run. Search engines can drive continuous traffic to your site and the more content you create, the more traffic can increase. Then start to expand your audit of any content a visitor can download or content that is shared across social media.

• Focus on industry-specific directories where your customers are likely to find you.
• Links from other websites to yours (called backlinks) are like votes of confidence that can lead to better rankings.
• Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change.
• Local SEO is especially important since voice search is often used to find local businesses or services with “near me” phrases.
• Start learning the SEO tutorial now and get introduced to the world of SEO with a beginner’s guide to SEO and its ecosystem.

Your content will do nothing for your SEO if it is not engaging, valuable, and attention-grabbing. There are endless amounts of content formats to choose from, but, in general, opt for a format that your target audience consumes regularly and that is sustainable for you to produce. In fact, using groups of related keywords will help give your content a better shot at positioning on Google as well as provide more opportunities to answer queries. Inbound marketing is a non-invasive marketing approach that aims to attract, retain, and convert customers by utilizing a combination of diverse marketing techniques.

As SEO has evolved, so have the ideas and practices (and at times, misconceptions) related to it. What was considered best practice or top priority in the past may no longer be relevant or effective due to the way search engines (and the internet) have developed over time. Link text (also known as anchor text) is the text part of a link that you can see. This text tells users and Google something about the page you’re linking to.

According to Google, mobile websites should have fast loading times, be easy to navigate on a mobile screen and be easy to take an action like making a purchase or completing an online form. Mobile searches now make up half of all Google searches BHS Links and that amount is likely to increase into the future. Visitors are also five times more likely to leave your site if it’s not set up for mobile. This has to do with how long it takes for your pages to load for a visitor. Page speed is important because it is one of Google’s ranking factors.