How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

Repeat this for other directories so you can quickly find outdated or incorrect listings. Learn how to connect search, AI, and PPC into one unstoppable strategy. Recognize that the web has an element of randomness that make some site visitors wary about visiting a site for the first time. What he was referring to, in my words, not Danny’s, was a clear narrative on the page that lets site visitors know who is behind the site. He wasn’t talking about the sidebar with the bio and a photo that travel and recipe sites all have. He was talking about something that goes beyond the generic narrative that many bloggers use.

In fact, the #1 result in Google has an average of 3.8x more backlinks than positions #2-#10. Alternatively, check your existing ranking using Semrush’s Keyword Gap tool. The Keyword Gap tool compares your rankings with up to four competitors, helping you find valuable keywords.

With these optimizations, you can turn your Business Profile into the best free customer acquisition tool you didn’t know you had. And with that, we have come to the end of this article on ‘How to rank on Google’. Remember to promptly update data if there are changes to your address, phone number, or other details.

Step 2. Improve the User Experience

• Creating high-quality, engaging content is crucial for ranking higher on Google’s search results page.
• It is very important to fill out this section as it will be displayed on the right-hand side of your profile once completed.
• However, Google has said they’re planning to introduce support for other videos soon.
• Most of the top publications have been around for years and have hundreds, if not thousands of pages, articles and web visitors.
• However, longer, comprehensive articles (typically 1,500 words or more) tend to perform well for SEO, as they often cover topics more thoroughly.

This is what Moz does with their Whiteboard Friday videos, and some of them get lots of traffic from Google. If you’re not using WordPress, watch this video and read the schema.org VideoObject documentation to learn how to add this manually. If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon.

Accidents happen, and losing your hard work can be frustrating. Google Sheets automatically saves changes, but SEO Anomaly keeping an additional backup is a wise precaution. Data can quickly become outdated, so it’s important to refresh it regularly. Set a schedule for updating your dataset, whether it’s daily, weekly, or monthly, depending on your needs. Once you’ve set up your ranking system, keeping it running smoothly is essential.

Off-site engagement aims to boost the value of your content by the practice of earning links from other authoritative websites. A website owner needs to develop an effective and long-term approach to link building rather than earning links through non-authoritative websites. The aim of ranking websites on search engines is a dream of every marketer. Nothing could be more disappointing than your website not ranking on Google, despite your continued efforts to rank high.

This is a great way to boost your Google ranking for your website and for specific posts/pages on your site. Links from other blogs are signals to Google that your site is worth linking to. How can you get your blog (and your blog posts) to not only show up in Google’s search results, but actually rank higher than your competitors?

Manually Checking Google (With Personalized Search Disabled)

It might seem a bit tricky at first, but once you get the hang of it, you’ll find it incredibly useful. Once you’ve got your website running quickly, check and see if you have any technical SEO issues to resolve. Broken links, URL canonization issues, indexing errors and more can all affect your SEO ranking, so it pays to stay on top of the technical side of things.

Getting backlinks from multiple different sites appears to be important for SEO. We found the number of domains linking to a page had a correlation with rankings. If you want to rank on the first page of Google, further optimize your people-first content for search engines. In competitive niches, ranking positions can change daily, sometimes even hourly. If you’re trying a new link-building or content strategy, you need to know almost immediately if your efforts are paying off. Plus, you can start a free trial to see how quickly it makes a difference for your content’s visibility.

For this guide, we share this strategy including lightbulb-moment quotes from 5 Search Engine Optimization (SEO) experts. If you want to rank, you’ve got to roll up your sleeves and tell people about it. Assume Google ignores 50% of your links, and only 50% of your links are good. In reality, we don’t know how many links Google ignores, but it’s good to assume this regardless. Just as we know not all links are equal, not all pages are equal either. Taken together, this strategy can improve the relevance of your site and pages for multiple queries.