How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

Blogs add content to your website that people are looking for via Google and other search engines. When you have more optimized content on your website—targeted to a wider variety of keywords—you increase your chances of generating more traffic from organic searches. The chapter also addresses the use of meta tags, their importance, and their impact on SEO, including title tags, meta descriptions, and viewport BHS Links tags. Additionally, it highlights the role of decision models like the DEMATEL method in forming effective SEO strategies.

What part does SEO play in marketing?

Organic results can also generate sustained traffic at little to no ongoing cost. PPC can give you immediate visibility for high-value keywords, whereas SEO can take weeks or months to show results. Paid results don’t always appear on search engine results pages (SERPs). When they do, they usually appear at the top with a «Sponsored» or «Ad» label. By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about.

• If you run a WordPress website, there’s an official AMP plugin to help you with implementation.
• Sometimes a search engine will be able to find parts of your site by crawling, but other pages or sections might be obscured for one reason or another.
• Submitting an XML sitemap to Google tells the search engine which of your pages should be indexed (i.e., added to its database of possible search results).
• This tool shows you subtopics (and terms) that are related to the keyword you typed into it.
• You can usually filter out a good chunk of keywords based on keyword difficulty alone.

The piece you’re reading right now (or any of our other blog posts) is an example of content creation for on-page SEO. After entering your domain, the tool will ask for some target keywords that are relevant to your niche. You can either manually input the URLs and specify the keywords you want to target for each page. Or import them from Google Analytics 4 (GA4),Google Search Console (GSC), or Semrush’s Organic Research tool.

Best Practices for Link Building

For one, many of these features caused organic results to be pushed down further on the SERP. Another byproduct is that fewer searchers are clicking on the organic results since more queries are being answered on the SERP itself. With Google rankings, engagement metrics are most likely part correlation and part causation. Say you move a page from example.com/young-dogs/ to example.com/puppies/. Search engines and users need a bridge to cross from the old URL to the new. As you’ve just learned, making sure your site gets crawled and indexed is a prerequisite to showing up in the SERPs.

Why SEO focuses on Google

Link building is a powerful strategy within SEO that requires creativity, persistence, and a focus on building genuine relationships and high-quality content. By employing the strategies outlined above, you can enhance your site’s authority, improve its search engine ranking, and drive targeted traffic to your website. Technical SEO is the process of optimizing your website’s technical performance. And makes it easier for search engines to discover, understand, and store your content. SEO, or search engine optimization, is the strategic process of enhancing a website’s visibility and ranking on search engine results pages to increase organic traffic and online presence.