How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic That Don’t Require New Content

UX signals are behavioral patterns that affect your page rankings. Among the most crucial are click-through rate and bounce rate. In essence, it’s important to Google that users click often on your snippets and stay on the pages for a long time.

This also presents the opportunity to further optimize for search engines through ALT text and file naming. Focus on improving keywords that are ranking in positions five through 15 (where you’re teetering at the bottom of Page 1 or top of Page 2 on Google). Now consider that 34.36% of all clicks go to the number one search result, and it becomes clear why search engine optimization (SEO) is so important. If you want to rank in Google, creating content that aligns with search intent is critical.

Leverage Google Posts

The goal is to get your content in front of people who can potentially link back to your site and share your content widely. If your pages are already ranking on Google, you don’t have any serious technical SEO issues with your website. Nevertheless, it’s worth reviewing some crucial elements that can help your rankings. Go to the Organic Search Report and set the Position filter to show only keywords in positions 5 to 15 of Google.

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The good news is there are keywords related to “iphone” that may be more attainable. After all, you sell iPhones, and your target audience is interested in them. Which is a strong indicator that searchers using this keyword probably want to see product roundups from peers and health experts. It’s important to understand that these listings are often called citations in the SEO world. Reducing your bounce rate keeps visitors on your site and encourages them to engage with your content. This TruSEO On-page Analysis allows you to create a comprehensive author profile by filling out a form.

SEO ranking is crucial for your website’s visibility and traffic. Knowing how it works helps you make informed decisions about your online presence. With effective tools like Serpple, you can manage multiple client sites while tracking keyword performance affordably. Reviews on your Google Business Profile are one of the biggest ranking factors for Google Maps SEO. More positive, recent, and relevant reviews signal to Google — and potential customers — that your business is trustworthy and popular.

Before we jump into the nitty-gritty of ranking, let’s ensure you’re set up for success. You can either start with a blank sheet or open an existing one with data you’d like to rank. If you’re new to Sheets, don’t worry—it’s user-friendly, and with a few clicks, you’ll get the hang of it. However, despite the fact that long-form content tends to be best for link building, we found no direct relationship between word count and SEO Anomaly rankings. Since the early days of search engines, the title tag has been considered the most important on-page SEO element. This page has many of the traditional metrics that typically correlate with high Google rankings.

As Google crawlers reach your website, they will easily get the vital information thus trusting you more and pulling your listing higher when doing Google Maps SEO. Local search has become a game-changer for businesses of all sizes. Whether you’re a neighborhood café or a fast-growing service provider, showing up in the right place at the right time can make all the difference. With more people searching for products and services “near me,” there’s never been a better moment to optimize your digital footprint for local customers. Other kinds of SERP features do not have keyword ranking positions.

Top 40 ChatGPT Prompts for SEO Professionals (

• On the Google homepage, click on your profile image (top right) and select «More Settings».
• These promotions can be anything from buy-one-get-one-free offers, to discounts on specific products.
• Drawing on my Fractional CMO experience, Digital Threads simplifies complex strategies into clear, actionable steps for success.
• For example, if someone is searching about a movie that’s just been released, they probably want recent reviews rather than older articles from when production began.

“E-E-A-T” is short for Experience, Expertise, Authoritativeness, and Trustworthiness. Although it’s not included among ranking factors, It’s a component of Google’s Search Quality Rater Guidelines. E-E-AT gauges the qualification of content creators on Google.

But scroll down below the fold and you’ll find a treasure trove of words in the form of FAQs. If I target that keyword with my website screenshots, it’s not going to rank. But if I target it for “website design ideas,” now that’s another story. You’ve got less than a minute to make an impression on your website visitors. Despite people spending more time online, there’s lots of information to consume and only the best results attain engagement.