Google Maps SEO: 12 Strategies to Get Found Locally

Images are great, but videos are even better, especially if you’re trying to show or explain a complex idea, concept, or process. These are all metrics Google considers when ranking sites and creating longform content is your best bet to achieving positive results. Carly Hill, Operations Manager of Virtual Holiday Party, a Team Building brand, shared an example with us. She targeted “Virtual Christmas Party Ideas” — a long tail keyword. They created content around it which ranks top five on Google.

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Accordingly, create content that is useful, relevant, and in-depth (what Google actually values). That makes users stay on your page without making any additional queries. Also, make sure to interlink a page with helpful content within your site. So, your goal is to acquire diverse links using white hat link building strategies. In the content game, “good enough” is no longer, well, good enough. With Google’s AI Overviews stealing clicks and people turning to AI search engines, generic content is becoming increasingly invisible.

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The good news is that quality content naturally attracts links. When you create helpful, interesting, or innovative content, people are inherently inclined to share it. Secondly, and perhaps more importantly, broken links create a poor user experience. When visitors click on links only to find that the content they’re looking for doesn’t exist, it can lead to frustration and a loss of trust in your site. SEOBoost’s content optimization feature helps you master keyword placement by suggesting the right places for the main and secondary keywords to boost your Google rankings.

This data comes from our database of ~500 million keywords (updated monthly). For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. Although not as important as your title tag, you do want to use your keyword once in your page’s URL. Announced in and given the nickname of the «Penguin Update», it was integrated into our core ranking systems in 2016. This was a major improvement to our overall ranking systems made in August 2013.

Visual learner? Check out this quick video tutorial:

You can tell if your site is already using HTTPS by checking the loading bar in your browser. To do this, search Site Audit’s Page Explorer for the topic you are searching for. Internal links also help Google understand what a page is about. Unless the keyword you’re targeting is unusually long, using that as the slug is the best way to do this.

Follow this expert guide to rank higher on Google search results and get quality eyeballs on your content (in record time.). So after you do the work of ranking, you have to work to keep it there. Freshness isn’t simply about the content itself, but about the entire SEO experience SEO Anomaly to continually deliver the most relevant result to the user. Finally, after you’ve created a new page and linked to other pages on your site, you have one more step to go. Now it’s time to update your older pages with links to your new page.

• If you’re on page two, Google already views your page positively.
• Each of the resources below should help to improve your CTR, and ultimately, your traffic.
• This can inform your strategy and highlight opportunities for growth.
• Identify opportunities within these features to increase your click-through rates.
• Before finalizing your rankings, take a moment to review your formulas.
• Even if you expect your traffic to come from sources other than search engines – like an email list, social media pages, or word of mouth – Google’s still important.

It might seem a bit complex at first, but with a little practice, you’ll be ranking like a pro. This technique is particularly useful in scenarios like sports tournaments or sales competitions, where multiple factors determine the overall winner. You can repeat these steps with different formulas to highlight different ranks, such as the bottom rank or top three. This visual cue can make your data easier to interpret at a glance. In this article, I’ll walk you through how to use Google Sheets to automatically rank your data. From basic functions to more advanced techniques, we’ll cover it all.

In this blog post, we will explore how to leverage Google Forms to create ranked choices and make your surveys more engaging and insightful. Of course, Google may use something like time on site or bounce rate as a ranking signal (although they have previously denied it). Or it may be the fact that high-quality content keeps people more engaged. Therefore a high time on site is a byproduct of high-quality content, which Google does measure.