How to Rank Higher on Google: 14 Strategies That Work

This is where descriptive file names and alt text come into play. Instead of generic names like “image123.jpg,” use meaningful names that reflect the image’s content. Additionally, craft concise yet informative alt text that accurately describes the image. This not only aids accessibility for visually impaired users but also provides search engines with valuable information to index your images effectively. Putting the debatability of that question aside, the fact of the matter is, being #1 on the Google search engine results page (SERP) for your chosen keywords is a big deal for businesses. Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank #1 during that time.

• We’ve all had the experience of finding an image and clicking through to a not-so-great webpage.
• By focusing on these essential ranking factors, you can effectively enhance your Google Business Profile map listing and outshine your competition.
• The first step for ranking higher on Google is to decide which keywords to work on.
• Building quality backlinks is essential to improving your Google ranking and increasing your website’s visibility.

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And with its project tools, you can keep an eye on ranking changes, run site audits, and check out what your competitors are up to with their SEO strategies. The primary objective of both Google SEO and SEO in general is to generate organic (non-paid) traffic to your site from the search engine results. And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for. To rank in Google today, you also need to add synonyms and other related keywords to your content.

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A slow-loading site can negatively impact user experience and ultimately harm your search engine rankings. With an increasing number of users browsing the internet on their smartphones and tablets, having a mobile-responsive website is essential for SEO success. Remember, SEO is an ongoing process, so make monitoring your technical SEO a regular part of your strategy to ensure long-term success. Google Analytics in SEO is a tool that helps you understand and optimize your website’s performance in search engines. By tracking key metrics like organic traffic, bounce rates, and user sessions, you can identify which keywords and pages drive the most traffic and where improvements are needed. To achieve higher search engine rankings, it is essential to stay updated with the latest SEO trends and algorithm changes.

Google will do this for you automatically if your video is clearly defined, but you may win a better spot if you define these segments in your markup yourself. Using video, both on YouTube and embedded on your page, can bring in more traffic from multiple directions. A well-crafted video can encourage more shares and longer dwell time, while also winning a top spot in a video carousel. However, video results do not appear equally across all searches.

If you really want to get smart about things, you can also link to guest posts you’ve had published in your newer guest posts. That way, the authority of your older posts increases and makes their links to your content even more valuable. Well, one of the best ways to increase backlinks to your site is through content SEO Anomaly marketing. The more high-value content you create, the more likely people are to find it and link to it. Leanne Peard is an expert on Facebook, and recently won the Best Social Media Educator for 2019, Australia and New Zealand. Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online.

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However, if your business is a combination book store and coffeeshop, this increases its relevancy to the search, and it most likely will show up in the search results. In this example, having a description that includes both «books» and «coffee» in the description will be very important for capturing both audiences. This example further illustrates why descriptions and keywords are so important for ranking in Google Maps. The Google algorithm uses hundreds of signals to rank content on search engine results pages (SERPs).

If you have data, stories, or design that no one else has, it makes acquiring links an easier sell to other websites. For example, the topic “keyword research” scores a “3”, because it’s nearly impossible to do good keyword research without a tool. For “content creation”, it’s likely a “2” because you can make content without a tool, but you can do it even better with one. With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI. We discovered that their mobile ranking was consistently lower due to a less-than-optimal mobile page design.

For example, if your main keyword is “kettlebell workout”, use variations like “kettlebell exercises” and “easy kettlebell movements”. This will help you to make sure that you are giving your viewers something to look at and engage with once they get to your page. Google’s crawlers know how to determine quality from non-quality content, so you’ll want to make it a priority. You may have recently noticed particular highlighted passages showing up at the top of a SERP, especially when you ask a very specific question or use a long phrase.